Brown Hockey 2007Back to Projects
The Brown site displays a vast inventory of products in a manageable and stylish way. The products are the most important aspect of the site, and a lot of thought went into the method of presenting them. The clean white space product zones help minimize distractions and maximize sales.
Challenge: Brown needed a professional site that would display their vast inventory of over 85 unique products in a stylish way. The clientele of Brown wanted a fast site with no flashy bells and whistles; something that would give them access to product information and photos in a snap. Brown also wanted to showcase their new products.
Result: Aculios delivered a website that was simple to use and really fast. The unique product menu allowed customers to quickly find the product they were looking for. Aculios put the products in the spotlight and delivered the information in a manor consistent with Brown's existing catalog.
URL: www.brownhockey.com
Featured Elements
Product Finder
Searching is the act of trying to find something... Aculios designed a quick finder that gets the client to the product they want, and knows when they might want to see related products.
Product Browser
It was extremely important to Brown that their clients be able to navigate their available products quickly; Aculios brought a simple yet ingenious solution to the table: Product Browser.
Essential Elements
Valid XHTML and CSS
In a perfect world, all browsers would follow the web standards and valid documents would predictably render on every browser and platform. Although validating XHTML does not ensure cross-browser compatibility, it is a recommended first step.
Major Browser Support
All sites are tested for proper viewability in Safari, Firefox, Internet Explorer 5, and Internet Explorer 6.
Web 2.0 Colour Scheme
Soft, neutral background colours with plenty of white space help draw the eye to the more important elements on the page.
Design Tools
Photoshop CS3
Is the best, most full-featured image-editing program available.
Coda
Is an integrated web development application that helps developers streamline their workflow.
Parallels
Allows many versions of Windows to seamlessly run on a single Mac, for testing browser compatibility.